A company that wishes to be international must obtain competitive advantages that allow it to beat the competition in the geographical areas where it plans to operate. Most companies that decide to go international use the old scheme of trial and error.
A large number of companies approach internationalisation as a way of growing, without realising that selling abroad may reduce their capacities and involve risks that do not exist on the domestic market. Being international is costly because the objective is not to be bigger but to be better.
Making decisions on which and how many markets to tackle, how to penetrate them, and the kind of organisation to adopt there requires rigorous strategic analyses. GAP Strategy has considerable experience in the drawing up of strategic reflections on internationalisation and the defining of made-to-measure Internationalisation Plans.
We analyse products and services and the available resources and tools, and also diagnose the needs we detect so as to tackle the internationalisation process. We select the strategic markets for your company’s sector and we recommend which you should approach and how to access them.
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